Tuesday 18 December 2007

Grab Life By The Horns PPL

Wednesday 21 November 2007


The YouTube killer: eight die in schoolroom shooting massacre

The chilling home-made video shows a young man staring out of a blood-red screen, pointing a gun and declaring: “I, as a natural selector, will eliminate all who I see unfit.”
Hours after posting his “massacre manifesto” on the YouTube website, a gunman presumed to be Pekka-Eric Auvinen, 18, walked into Jokela High School in southern Finland and shot dead five boys, two girls and the headmistress with a .22 calibre handgun. About a dozen more were wounded.
The shooting marked the arrival in peaceful small-town Finland of US-style high-school massacres, a phenomenon spurred by the internet and the isolation of a troubled teenager.

As he posed online with his murder weapon, the killer struck an eerie echo of Cho Seung Hui, who made recordings of himself that he posted to the NBC American television network before killing 32 students at Virginia Tech university, in Blacksburg, last April.
As Finnish police surrounded the school buildings in the town of Tuusula yesterday, students leapt to safety from windows and the killer turned the gun on himself. He was taken to hospital with critical head wounds where he died last night.


The YouTube video continued with images of a young man practising with a firearm in forests similar to those that surround the 5,300-strong community of Tuusula, 30 miles north of the capital Helsinki. The screen then coloured red and the gunman was shown pointing his weapon at the camera, recalling the images recorded by Cho before the Virginia Tech killings.
The first shots rang out at Jokela High at around midday. Mr Kiuru said that the headmistress made an appeal over the public address system for all students to stay in their classrooms.
Report from Timesonline.co.uk

Monday 19 November 2007

Genre analysis of The Unforgiven And Brokeback Mountain

The two Western theatrical trailers The Unforgiven and Brokeback Mountain are filmed in different eras, the trailers have distinctive contrasts between each other; shep has altered and affected the way the latest Western characters and narrative are mediated to reflect on social issues and acceptance. Additionally films such as Brokeback Mountain are not only Westerns but Hybrids as it depicts romance more than violence and binary oppositions between hero and villain.

The Unforgiven has actors such as a Clint Eastwood, who is renowned for his hard-man, anti-hero character roles; Eastwood conforms to his generic character type as the anti hero as in The Unforgiven trailer he as an actor alone acts as a symbol of a typical western with violent gun fights with his outlawed heroes with a cause. Additionally, the iconography depicted in the trailer such as clothing e.g. long coat and props e.g. guns associate with the whole idea of the Western genre. Additionally close ups and low key lighting is used on Clint Eastwood to create an atmospheric scene and his dishevelled beard connotes his rebellious streak in society and symbolises his anti hero character role. Furthermore the narrative structure is enforced by proppian theory as there is a clear binary opposition depicted by the heroic outlaws and the villainous law. Therefore audience has a clear understanding of the narrative structure and indentify with the hero. Moreover, the trailer uses fast edits and cuts, this connotes its raw depiction of the era it portrays and connotes Clint Eastwood’s rough and rugged character.

Nevertheless the Brokeback Mountain trailer focuses on social issues such as gay relationships in the late 20th century and also gay cowboys in the Wild West. The audience have grown to the idea of a cowboy as a man who’s a gun fighter has a cause to fight, rebellious and generally very masculine. However the Brokeback Mountain’s characters played Heath Ledger and Jake Gyllenhaal counter the generalised stereotype of a cowboy and the narrative of a Western genre. Furthermore the genre of the Brokeback Mountain is a hybrid as it also focuses on romance more then a generic western. This is depicted in the lustful scenes between to men and outlines the social issues of homophobia by the public in the past and present. Additionally the mise en scene in the trailer of evergreen hills and secluded mountain range depicts the film to be focused more on romance, love and companionship rather than gun fights and rebellious outlaws who fight for freedom and justice. Additionally the long shots and pan shots of the mountain range and the two men portray a scenic atmosphere and a getaway from society, a place where they accept each other for who they really are indifferent to a gang of outlaws hiding from the law in deserted areas.

The Unforgiven and Brokeback Mountain are presented to the audience in different ways as The Unforgiven focuses on the early 1900’s however Brokeback Mountain depicts the social issues of homophobia and gay relationships rather than fighting back against the law with props such as guns and horses. The key codes and conventions change over time and decades.

Tuesday 6 November 2007

3rd. Michael Grade


Job: executive chairman, ITVAge: 64Industry: broadcastingTurnover: £2.18bnStaff: 5,957Salary: £825,0002006 ranking: 7
He began his career as a sports journalist with the
Daily Mirror in 1960. There after Grade joined the BBC in 1984, he was Director of Programmes. However Grade left the BBC to join Channel 4 in 1987, acting as Chief Executive, then shifted back to the BBC. On 28 November 2006, Grade and the BBC confirmed that he was to resign from his post with the BBC to replace Sir Peter Burt as Chairman and Charles Allen as Chief Executive of commercial rival ITV, becoming Executive Chairman of ITV plc effective from early 2007.

What he did and planning to do:
· Grade was also responsible for the repeating of
Australian soap opera Neighbours, at first purely an afternoon programme, in a later timeslot. This proved to be a successful scheduling decision that still remains in place as of 2007, and paid off at the time with audiences in excess of 15 million viewers for the new 5.35pm showings.

· He also came close to completely axing the sitcom
Blackadder, judging the first series to be unfunny; because of high cost (it featured extensive location sequences). He demanded that the price for renewing the series was that it be a completely studio-based production with an audience. It went on to become one of the most successful British sitcoms of all time.

· Grade said the network needed to be "more innovative" and "take more risks", and said a turnaround in its fortunes was about "doing a hundred things maybe just 1% better ... There is still a great deal more to do."

· Grade will has signed on former Sky Networks managing director Dawn Airey, whose job as ITV director of global content will be to take the broadcaster's programming onto new platforms.

Grade rises three places from his position in last year's Media Guardian 100, when he was still at the BBC, It is a reflection of the shifting balance of power," said one panelist. Grade in my opinion take not take the place for third due to the fact that Mark Thompson has more staff under his control and a higher salary also Thompson drops down to three but beats Grade as the BBC remains the single most important cultural influence in the UK, a broadcasting leviathan which spans TV, radio and online.

Tuesday 18 September 2007

HBO

Owner

The Time Warner

Charles Dolan built a cable system in lower Manhattan named it Sterling Manhattan Cabel.


Time life Inc purchased 20 percent of Dolan's company becuase Dolans Company wa situated underground and signals were being blocked.





  • Dolan presented his "Green Channel" idea to Time Life.

  • He persuaded Time Life to back him, and soon "The Green Channel" became Home Box Office on November 8, 1972.

  • Sterling Manhattan Cable was losing money because the company had a small subscriber base of 20,000 customers.

  • Dolan's media partner, Time Life, Inc., gained 80 percent control of Sterling and decided to cancel Sterling Manhattan operation.

  • Time Life dropped the Sterling name to become Manhattan Cable Television and gained control of HBO in March, 1973.

  • Gerald Levin replaced Dolan as HBO's President and Chief Executive Officer in September 1973.

Scine 1977 HBO has produced its own original programmes, some of thier programmes are suggested that they use high amounts derogatory loanguage.
The programmes produced and aired by HBO are:

Dramas-

The Sopranos
Six feet under
Oz
The Wire
Carnivàle
Deadwood
Big Love
John from Cincinnati
Tell Me You Love Me
The Hitchhiker
Tales from the Crypt
Band of Brothers (produced in collaboration with the BBC)
Rome (produced in collaboration with the BBC)
From the Earth to the Moon (Miniseries)
The Pacific (produced in collaboration with the Seven Network)

Comedies-

Sex and the City
Curb Your Enthusiasm
Tracey Takes On...
Entourage
The Larry Sanders Show
Mr. Show
Da Ali G Show
Extras (produced in collaboration with the BBC)
Arli$$
Fraggle Rock
Dream on
Lucky Louie
1st & Ten
Flight of the Conchords
Real Time with Bill Maher

HBO is responding to the new media age, it has deals with Dreamworks, Twentieth Century Fox, Universal Studios, through purchasing licence from Lucasfilm, LTD to have legal rights to air star wars II and III; and other
channels such as-

HBO Europe
HBO HD
HBO Family
HBO Latin America
HBO Family Latin America
HBO Brazil
HBO Family Brazil
HBO Asia
HBO Comedy

This is so they can Traget a wider Audience in America and other countaries.

HBO Comedy





The Ali G show aims to target teenagers, and the channel air programmes like these to get high ratinings.



HBO game - The Sopranos



HBO released "The Sopranos" game, since it's that last season, additionally they knew the fans would buy the game as people want to escape from the lives.


Sholay & Aag

The two Bollywood clips have distinctive contrasts between each other; globalisation has affected the way the latest Bollywood clip has been mediated. Globalisation has westernised media texts from the East. The directors’ portrayal of women and the mise en scene has changed the genre significantly. Also the representation of women has been kept the same however more provocative, and beautiful.

In the Sholay clip there is only one women depicted in the scene and also her belly dancing is seen more of an exotic dance or entertainment for men. The female character is wearing revealing traditional Indian clothes which is eye catching as the bright high colours of the dress connotes her youth and sexual appeal to men, also the as the dress is revealing the female can be seen as a sexual object to men enforcing the ideologies of patriarchal order and. Additionally the character is dehumanized as female is crowed and looked at by various men only to be depicted as a sexually demeaning object, this highlights Mulvey’s theory on the male gaze as this is seen in the film as well as the male audiences gazing. Moreover the scenes musical sound is played within an instrument by a male seen on in the clip this gives the film authenticity and realism, additionally the clip mostly incorporates continuity editing this makes the scene flow and uses some cuts to depict facial expressions. Furthermore the dance is portrayed as natural and not constructed giving the effect of realism.

“Aag” on the other hand portrays women in a more provocative way, they are wearing more revealing clothing this could be due to the fact of globalisation; Bollywood becoming more westernised and ideologies of western society being integrated in the Eastern civilisation. Cultural homogenisation has taken over as directors of today have become more influenced by western representations of women and society. In the scene instead of one woman there are several provocative and sexually appealing women, this shows that Mulvey’s theory is still in effect and women are represented as sexual objects and imposing the patriarchal society. Women are portrayed as “eye candy “and only in films to attract the male audience, and a duty to fulfil their sexual desires and fantasies. Moreover, the scene uses various close ups and numerous cuts also the dance is depicted as choreographed, this depicts that the scene is filmed more like a music video on Zee music which is influenced by western music videos seen on channel like MTV, this can be seen as the genre has been changed as the dancing in contrast to Sholay has been modified and mediated to fulfil the requirements of today’s audience.

Sholay and Aag are presented to the audience in different ways as films from the 21’st century have been westernised and have adapted to certain techniques such as quick cuts and close ups. The Bollywood film industry and this genre has been McDonalised and due to the digital revolution media texts are shot in more intricate shots and depicting women as fetishists which may be because of the male backlash from the 90’s till this present day.