Wednesday 27 February 2008

Goodness Gracious Me


The clip shows the stereotypical domestic household chores the female undertakes in a relationship. The sketch creates a spin off of the music track "barbie world", meera syal re-enforces traditional values within a relationship. Bhaskar portrays the ideologies of the orient being lazy as he sits down leaving his wife to continue with daily household routines.

Sanjeev is detached from the effeminate representations the orient males undertake as he's seen as a typical british male undertaking masculine roles. Thus challenging Kiplings theory.




This Sketch showcases the ever populating ethnic minority in the UK, and how "the other" is identified as helpless; the group of crowd being stated as "refugees". furthermore the skethc hints out the idea of asians as being barbaric due to the share family size. Moreover the idea of colonialism is hinted out as in this case the asians have come over to Britain to colonize.




The clip outlines the continuous pressure the generation of today face, the writers create a stereotypical father, who's life is in competition with other nieghbours and co-workers. The clip focuses on the stereotypes of future careers for asian children going into law or chamistry and aspiring to be a doctor.

BBC iPlayer leaves ITV trailing


The BBC has a hefty five-year budget of £131m to develop the iPlayer, while ITV has spent just £20m on its media player and other online video initiatives.
In addition, the BBC iPlayer has benefited hugely from the fact that bbc.co.uk is already a massively popular online destination. Prior to the launch of the media player it had around 15 million monthly unique users, while ITV.com claims around 6 million.
The figures for December put ITV ahead of Channel 4's 4oD, which recorded 7.45m videos viewed, but fell far behind the 37.9m video streams that comScore recorded across all of the BBC's websites for the same month.
"Right now, however, the big winner is YouTube, which accounts for over a third of online video viewing, according to comScore," said Maude.




Lynam ad cleared of degrading women



Setanta's "Setanta Claus" ad featured Lynam dressed in a yellow Santa suit in a grotto, while his scantily clad helper "Tinseltoes" - Big Brother's Thaila Zucchi - flashed her cleavage.
This prompted a male visitor to the grotto to grin, stare and absentmindedly mention a "couple of puppies".
The Advertising Standards Authority received 36 complaints that the ad was offensive as it objectified and degraded women and was sexist.
Nine of the complainants also argued that the Santa theme would be of interest to children and that such an ad should not be broadcast before 9pm.
Setanta disagreed, arguing that it was a "light hearted, humorous production, targeted not at men, but at the female partners of male football fans".
The Irish pay-TV company said that the use of the scantily clad Zucchi was an "integral part of the narrative".
Setanta added that the "mildly saucy" presentation of the ad was "entirely in keeping with the theme and the UK's tradition of double entendre humour in advertising".
The ASA noted that some viewers might see the portrayal of Zucchi with her cleavage on display as objectifying women and that the reference "Give him what he wants this Christmas" could be seen by some as treating women as sex objects.