Goodness Gracious Me

The clip shows the stereotypical domestic household chores the female undertakes in a relationship. The sketch creates a spin off of the music track "barbie world", meera syal re-enforces traditional values within a relationship. Bhaskar portrays the ideologies of the orient being lazy as he sits down leaving his wife to continue with daily household routines.

Sanjeev is detached from the effeminate representations the orient males undertake as he's seen as a typical british male undertaking masculine roles. Thus challenging Kiplings theory.

This Sketch showcases the ever populating ethnic minority in the UK, and how "the other" is identified as helpless; the group of crowd being stated as "refugees". furthermore the skethc hints out the idea of asians as being barbaric due to the share family size. Moreover the idea of colonialism is hinted out as in this case the asians have come over to Britain to colonize.

The clip outlines the continuous pressure the generation of today face, the writers create a stereotypical father, who's life is in competition with other nieghbours and co-workers. The clip focuses on the stereotypes of future careers for asian children going into law or chamistry and aspiring to be a doctor.

BBC iPlayer leaves ITV trailing

The BBC has a hefty five-year budget of £131m to develop the iPlayer, while ITV has spent just £20m on its media player and other online video initiatives.

In addition, the BBC iPlayer has benefited hugely from the fact that bbc.co.uk is already a massively popular online destination. Prior to the launch of the media player it had around 15 million monthly unique users, while ITV.com claims around 6 million.

The figures for December put ITV ahead of Channel 4's 4oD, which recorded 7.45m videos viewed, but fell far behind the 37.9m video streams that comScore recorded across all of the BBC's websites for the same month.

"Right now, however, the big winner is YouTube, which accounts for over a third of online video viewing, according to comScore," said Maude.

Lynam ad cleared of degrading women

Setanta's "Setanta Claus" ad featured Lynam dressed in a yellow Santa suit in a grotto, while his scantily clad helper "Tinseltoes" - Big Brother's Thaila Zucchi - flashed her cleavage.

This prompted a male visitor to the grotto to grin, stare and absentmindedly mention a "couple of puppies".

The Advertising Standards Authority received 36 complaints that the ad was offensive as it objectified and degraded women and was sexist.

Nine of the complainants also argued that the Santa theme would be of interest to children and that such an ad should not be broadcast before 9pm.

Setanta disagreed, arguing that it was a "light hearted, humorous production, targeted not at men, but at the female partners of male football fans".

The Irish pay-TV company said that the use of the scantily clad Zucchi was an "integral part of the narrative".

Setanta added that the "mildly saucy" presentation of the ad was "entirely in keeping with the theme and the UK's tradition of double entendre humour in advertising".
The ASA noted that some viewers might see the portrayal of Zucchi with her cleavage on display as objectifying women and that the reference "Give him what he wants this Christmas" could be seen by some as treating women as sex objects.

Media test 2

The mise scene of the advertisement is an office or cubical, suggesting it is based in London or any other major cities. This can be interpreted as the advertisement is aimed at urban public or Londoners or affluent city people or families. Furthermore the Dodge Caliber is a 4x4 suggesting that it is targeting mostly a male target audience from a A or B socio economic group. As the Dodge is an American 4x4 and a relatively renowned company the truck is assumingly expensive idealises that the institution has segmented the audience through socio economic values meaning that the truck would be appealing to social climbers who flaunt their objects or symbols of wealth.

The grey colours used are to connote the dull and boring lives the target consumer audience live, however the metallic shining car is there to salvage and improve the lifestyle of target audience through its cheeky but rebellious portrayal. It aims at families as well as the father as it is a big safe 4x4 but also there for offroad driving for the “father/husband” which is insinuated by the green plant in the corner. Furthermore the institution incorporates humour as a key factor or its unique selling point for it to appeal and catch the audiences’ eye. The Dodge is positioned in cheeky manner as it is photocopying its rear end, suggesting it is breaking the rules and promoting the ideologies of a no care live free mentality. Furthermore the positioning of the car promotes its features such as flexibility and lightness.

However, although, the SUV is promoted in a free willed fun manner, it challenges social issues in contemporary society about global warming and C02 emissions, giving the institution a negative brand image, whilst also detracting the consumer audience. Another issue it faces is whether SUV’s should be used in inner city or urban areas to the fact of high amounts of accidents and deaths due to 4x4’s. Additionally the other problem which would detract the London consumer audience is that they would have to pay high congestion charges.
In addition, the typography describing the truck as “ANYTHING BUT CUTE” as well as it being capitalised enforces the ideologies of the truck as masculine and raw power, targeting a male consumer audience. Furthermore the, the full stop used shows the description of the truck to be a statement or a factual reference rather than an opinion.

Moreover the logo is positioned at the top right side of the advertisement concluding to the fact that it will be the last thing seen by the audience when the page is turned. Furthermore the logo is in a ram or a goat which is printed in red, a goat is a symbol for the devil or Satan alongside with the red colour, this connotes that the truck has a mean or a bad streak with nor fear. The logo may symbolise the truck as demonic, the 4x4 is shown to be personified which has feelings and emotions; the Dodge is shown to be free willed and doesn’t care about rules and regulations and hasn’t been institutionalised by work.

Furthermore, the catchphrase positioned near the logo is punning off the logo picture as it portrays the institution as is based on risks and embraces life, promoting the ideologies to the audience of being in control of their lives and not conforming to society’s values and rules.
The Dodge institution is American; this suggests that the ideologies it is trying to convey and sell are the “American Dream”. It’s trying to promote or say that “if you buy this truck you can break away from your dull and boring lifestyle at work and home and pursue your dream life and job. The institution is trying to sell the customer something more than transport...a dream.

Media test 1

The poster of the Ghost Rider (2007) incorporates technological special effects to enhance the appeal of the film to the audience, additionally it makes celebrity glorification as both Nicolas Cage’s face and Eva Mendes’s are positioned to take over half the poster. The use of bold pictures of the highlighted face connotes that the film highly depends on the celebrity endorsement. Furthermore due to the fact of popularity in demand of films based on Marvel character or groups such as Spiderman or X-Men; Ghost Rider also being a Marvel character shows that the director depends on the popularity of this type of genre. In addition seeming as it is Marvel characters based film it suggests that the audience will be similar to other films like Dare Devil and X-Men. As the genre is superhero and action the audience would be mostly teenagers from c1 or c2 socio economic groups. The reason for the film being so appealing to teenagers would and a younger audience would be because of the anti hero appeal to society.

The title on the poster flows with the “fiery” theme and genre of the film connotes pain and suffering but also passionate love which links to the Ghost Rider carrying the “princess”, depicting romance. Furthermore the outstanding metallic fire blazing chopper creates the ideologies of a rebellious anti hero with bitter pain within. The metallic typography appeals to the audience through the technical codes as it suggest many ideas of the films storyline.
Furthermore the mise en scene is a flaming atmosphere where the Ghost Rider is secluded with his beloved, giving the idea of love and romance suggesting the film is a hybrid. The murky and smoky background filled with darkness suggests that there is pain and something bad overshadowing The Ghost Rider, connoting the future is horrific for him. It also could suggest that he is out casted by society because of his curse or deformity.

Moreover the two film stars Nicolas Cage renowned for his for his legendary films and method acting and Eva Mendes a beautiful talented actress who’s made some outstanding appearances in films. They both cover a large proportion of the poster connoting they may attract a large proportion of the audience. Cage undertakes the role of the Ghost Rider, in the poster he is captured eyeballing the audience, a stare back which gives the persona a hardball tough guy depiction. Moreover the motorcycle connotes the Ghost Riders rebellious streak and freedom. The dangerous look in Cages eyes appeal to the c2/working class audience as they are usually the class who are compelled to watch action or violent movies due to their background and desensitisation.

Additionally the colour scheme of the poster is black orange boldly red, connoting that the Ghost Rider is passionately in love with the “princess” or damsel in distress. The poster enforces proppian theory as the Ghost Rider is portrayed as the hero and the female character as the princess. Through this the audience can tell the genre of the movie, black low key masking colours connote that the protagonist may be withholding a secret and also create mystery and curiosity for the audience.

In addition the mise en scene shows the setting of the Ghost Rider holding dangling lifeless woman with his head tilted; this suggests that he has lost his beloved partner. Furthermore the tarmac road which connotes solidity and toughness of the Ghost Rider is shattered into a pile of rouble, this idealises his broken heart.

In conclusion the poster includes many types of technical codes e.g. the flame effects on the title and motorcycle. The red tint incorporated shows there will be bloodshed and vengeance which would appeal to action junkies and marvel fans.