Media test 1

The poster of the Ghost Rider (2007) incorporates technological special effects to enhance the appeal of the film to the audience, additionally it makes celebrity glorification as both Nicolas Cage’s face and Eva Mendes’s are positioned to take over half the poster. The use of bold pictures of the highlighted face connotes that the film highly depends on the celebrity endorsement. Furthermore due to the fact of popularity in demand of films based on Marvel character or groups such as Spiderman or X-Men; Ghost Rider also being a Marvel character shows that the director depends on the popularity of this type of genre. In addition seeming as it is Marvel characters based film it suggests that the audience will be similar to other films like Dare Devil and X-Men. As the genre is superhero and action the audience would be mostly teenagers from c1 or c2 socio economic groups. The reason for the film being so appealing to teenagers would and a younger audience would be because of the anti hero appeal to society.

The title on the poster flows with the “fiery” theme and genre of the film connotes pain and suffering but also passionate love which links to the Ghost Rider carrying the “princess”, depicting romance. Furthermore the outstanding metallic fire blazing chopper creates the ideologies of a rebellious anti hero with bitter pain within. The metallic typography appeals to the audience through the technical codes as it suggest many ideas of the films storyline.
Furthermore the mise en scene is a flaming atmosphere where the Ghost Rider is secluded with his beloved, giving the idea of love and romance suggesting the film is a hybrid. The murky and smoky background filled with darkness suggests that there is pain and something bad overshadowing The Ghost Rider, connoting the future is horrific for him. It also could suggest that he is out casted by society because of his curse or deformity.

Moreover the two film stars Nicolas Cage renowned for his for his legendary films and method acting and Eva Mendes a beautiful talented actress who’s made some outstanding appearances in films. They both cover a large proportion of the poster connoting they may attract a large proportion of the audience. Cage undertakes the role of the Ghost Rider, in the poster he is captured eyeballing the audience, a stare back which gives the persona a hardball tough guy depiction. Moreover the motorcycle connotes the Ghost Riders rebellious streak and freedom. The dangerous look in Cages eyes appeal to the c2/working class audience as they are usually the class who are compelled to watch action or violent movies due to their background and desensitisation.

Additionally the colour scheme of the poster is black orange boldly red, connoting that the Ghost Rider is passionately in love with the “princess” or damsel in distress. The poster enforces proppian theory as the Ghost Rider is portrayed as the hero and the female character as the princess. Through this the audience can tell the genre of the movie, black low key masking colours connote that the protagonist may be withholding a secret and also create mystery and curiosity for the audience.

In addition the mise en scene shows the setting of the Ghost Rider holding dangling lifeless woman with his head tilted; this suggests that he has lost his beloved partner. Furthermore the tarmac road which connotes solidity and toughness of the Ghost Rider is shattered into a pile of rouble, this idealises his broken heart.

In conclusion the poster includes many types of technical codes e.g. the flame effects on the title and motorcycle. The red tint incorporated shows there will be bloodshed and vengeance which would appeal to action junkies and marvel fans.